Creative Content Director at Iris. My career started in the early years of the YouTube partnership program, where creators were able to monetise their content through the platform and generate ad revenue for the very first time.
Being at the inception of online video led me to working directly for some of Britain's leading music artists and major record labels, combining strategic thinking to creatively direct and amplify their presence online.
I have since moved into the world of advertising making commercials and branded content at Iris Worldwide, but still use my time spent within music, my understanding of audiences and my self confessed love of sport to influence my work. I've since gone on to create films for brands such as Adidas, Samsung, Under Armour, Jack Daniels and Barclays.