Chaz Callingham-Woods

CLIENT: BRITA
CAMPAIGN: Just Tap. Filtered
AGENCY/PROD: Iris Worldwide
Director: Jonny Briggs
Writer/Social Video Director: Chaz Callingham-Woods
Head of Social: Beth Carroll
Creatives: Naresh Shubhash & Arash Meshkati
DOP: Olly Nice
Gaffer: Lorenzo Guerrieri

Water isn’t the most exciting thing to sell. However, it becomes a lot easier when you have the British icon Joanna Lumley involved. I wanted to take Joanna’s personality and use her much-loved style to make these series of films. Everything was written with her tone of voice taken into consideration to feel genuinely her. Filtered water can be fabulous and elegant, with a few tongue in cheek moments thrown into the mix with a glint in her eye.

We created a series of short 15 second skits with Joanna & Gethin Jones around encouraging the public to ditch the plastic bottled water and replace with a BRITA filter.

RESULTS:

The work was picked up by the BBC and Sky News and was BRITA’s best performing social content to date by 10x.

With a host of stars organically sharing the content it became a huge talking point online with 2.2 million views to completion and a reach of over 9 million with a £0.01 CPM & £0.02 cost per completed view.