Samsung in collaboration with Skateboard GB launched a social campaign recruiting Yung Filly (YouTuber), ArrDee (Musician) & Mia Regan (Model) to learn to skate with Samsung Galaxy’s skaters as coaches in the run up to the Paris Olympics 2024.
The series leveraged organic social media content across the talents channels across TikTok, Instagram and YouTube.
We produced a multitude of content from unboxings through to skate lessons and shot the entire campaign on the product itself, the Samsung Galaxy Z Flip 5.
Coverage: Campaign Magazine, Little Black Book, Marketing Beat